Adgoggle Latest News

AdGoggle Top 10 (as at 3rd August 2012)

Who are our Top 10 AdGoggle users with the most sign-ups? For privacy purposes, we can’t reveal to you the names of the Top 10 users. But we can reveal to you the number of direct sign-ups they have. This will give you a gauge to figure out how far (or close) you are with the Top 10 users of AdGoggle!

1) 199 signups! 2) 130 signups 3) 123 signups 4) 108 signups 5) 94 signups 6) 84 signups 7)  83 signups 8) 74 signups 9)  67 signups and 10) 59 signups
Are you among  Top 10 list? If no, how far away are you from these Top 10 users. If yes, will you still be in the Top 10 list in one weeks time?

 

Mobile Ad Spend to Hit $6.43 Billion in 2012

MOBILE online advertising spending is expected to jump 62 per cent worldwide in 2012, with the United States overtaking Japan as the top market, a research firm says. 

The report by eMarketer on Wednesday said spending on mobile advertising would reach $US6.43 billion ($6.15 billion) in 2012, driven by 97 per cent growth in the United States, which will account for some $US2.3 billion ($2.20 billion) of the total.
Japan had been the largest market for mobile ads until now.
“Mobile advertising is more mature in Japan, which means growth is far lower than in North American markets,” the company said in a statement. “eMarketer estimates spending on mobile internet ads in Japan will grow 27.2 per cent to $US1.74 billion in 2012, versus 35.4 per cent growth in 2011″.
Mobile is by far the fastest growing segment of internet advertising as more consumers access the web by smartphone or other mobile devices.
“Mobile is an exciting, fast-growing category, but it’s still a very small piece of the overall ad pie,” eMarketer says.
“Mobile advertising accounted for less than one per cent of total ad spending worldwide last year — and it will be a long time before it challenges other mainstay global advertising channels like TV, print and internet ads.”
The survey found that Asia-Pacific was the largest region for mobile ad spending, with $US2.56 billion ($A2.45 billion), ahead of North America at $US2.4 billion ($A2.30 billion) and Western Europe’s $US1.3 billion ($A1.24 billion).
A separate survey by eMarketer released on Wednesday showed overall internet ad spending up 21 per cent in 2012, expected to total $US107.3 billion ($102.65 billion).
It found the internet accounted for one in five ad dollars spent worldwide.
The United States remains the largest market for online ads, with 2012 spending estimated to be $US39.5 billion
($37.79 billion), followed by Japan at $US9.6 billion ($A9.18 billion) and China with $US7.36 billion ($7.04 billion).
The research firm said China would overtake Japan in 2013 as the second largest market for all ad spending, and become the number two internet ad market by 2014.
It projected total media ad spending to grow five per cent this year globally to $US505 billion ($483.14 billion).
A separate survey released in June by the Interactive Advertising Bureau found some $US5.3 billion ($5.07 billion) was spent on mobile digital advertising in 2011.
http://www.heraldsun.com.au/business/markets/mobile-ad-spending-up-62pc-us-tops-japan/story-fn7j1dyq-1226441098312

 

AdGoggle Conversion Rate (Views to Signups)

We now have 9,893 members! And 7,891 FB Page fans. Thank you for your support. But we are NOT content. Because we owe it too all of you, our early adopters and supporters, to further improve and grow AdGoggle for your benefit. Now, we have ascertained that only about 5% of the people who click on our AdGoggle referral links and view our homepage with the AdGoggle YouTube video actually sign-up. So, it’s normal to have eg. 100-150 views of your link, but only 5-10 sign-ups. This conversion rate is not good enough for us. Our target is at least 30%

By internet standards, 5% is probably a good conversion rate. But not for us. We owe it to all of you to do what we can to improve this percentage. We don’t know whether this low conversion rate is due to:
1) People are weary/scared to use signup using Facebook. So they click on the ‘Sign in using Facebook’ button on the AdGoggle homepage only to cancel halfway through because of the way Facebook asks and requires the user to agree to providing their information to AdGoggle; or
2) The content on AdGoggle’s landing homepage i.e. the YouTube video, the look and feel and design, the information provided etc. is not compelling, exciting and attractive to interest them.
Which is it? I will be conducting a poll question on Facebook, and I need your advise and help to get feedback. I have 2 questions:
A) What do YOU think is the reason? Facebook signin or Homepage design
B) What do your FRIENDS think? What did they do? Please contact a few friends you invited, who did not sign-up, and ask them why they did not sign-up. Because they were not interested and not convinced after visiting AdGoggle.com, or because they did not not want to sign-in using Facebook.
Now, there is ALWAYS going to be people who do not sign-up. Perhaps they are the wrong target market, wrong age group, people not interested in what we are doing etc. That’s expected. Like I said, our objective is to increase the conversion rate to at least 30%. There will still be 70% who do not sign-up despite viewing our landing homepage. But at 30% conversion rate, we would now have over 30,000 members and not 9,913 members (yes, it’s gone up during the time it took me to write this). So AdGoggle need’s your help to give us information on why not more people are signing-up, and we’ll use this information to make the necessary changes to increase this conversion rate for the benefit of all.

Thanks!
Wong
AdGoggle Team
PS: More information on the myself, the CEO and founder of AdGoggle, and also on my co-founders, will be provided in the near future.

 

Powered by Blogger.